What I stand for

I dream of 100% animal liberation, worldwide. Aim for the stars, you might at least land on the moon. And I read veganism exactly the way the definition does — nothing softened, no "plant-based" rebrand.

It was never about the plate alone: it's food, clothing, and the shampoo, soap, and detergent under the sink — every place exploitation hides.

Animal testing gets no pass. There's no justification for it when we already have methods more accurate than a cross-species guess — one animal's body is a poor stand-in for human anatomy, and it tends to yield bad results anyway. It isn't just cruel; it's bad science.

I care about human rights and the other systemic stuff too — but I put animals first: they have the least representation in our society, and I believe a community that ranks them that highly would treat people better by default.

If any of this resonates and you want to connect or collaborate, reach out — there's almost always a way.

The person behind the hardware

I wrote every word here, and I run the machine it's served from.

My name is Kai. I've been vegan since 2017 — almost as long as I've gone by "SoFMeRight." I built this site to give my ambitions a place to live, and I'm equally nobody all that important.

— Kai · sole operator

The moment it clicked

A pig planted the seed. A chicken sent it home.

Years before 2017 — I couldn't tell you exactly when — I'd come across the story of Lulu, a pot-bellied pig who, when her owner collapsed from a heart attack, forced her way out of the yard and lay down in the road until a passing driver stopped and followed her home. A pig went and got help. I filed it under "remarkable," kept eating meat, and didn't think much harder about it. But it stuck.

2017. I was on my phone in my grandparents' living room when a clip autoplayed — a chicken named Jokgu playing a keyboard on America's Got Talent. My first thought was pure cynicism: this is ridiculous — deep-fakes are out of control.

So I set out to debunk it. Hours later I'd done the exact opposite: confirmed it was real, and fallen down a hole that ended on a fact I couldn't un-know — a chicken may have roughly the cognition of a human five-year-old.

That wrecked me. I cried that night — the ugly kind — doing the math on how many chickens I'd eaten and landing on a thought I still can't shake: I'd been eating toddlers. Lulu finally made sense. I swore off chicken on the spot.

I'd always written veganism off as dumb, so I figured I'd go vegetarian, maybe pescatarian. Then I watched an octopus play with a diver — curious, gentle, clearly someone — and the line I'd been drawing just collapsed. Who was I to decide which animals were less deserving of their lives than I was of my appetite?

Over a few weeks, "maybe vegetarian" became fully vegan. The last of it went at a friend's house party: a box of dairy drumsticks I bought, ate one, and left in their freezer — quitting animal products for good somewhere between the dance floor and the fridge. Yeah, I was thinking about sentience while clubbing. 🙃

The bigger idea

I think the world's ethics problems are institutional and cultural — and somewhere in modernization, institution and culture went deeply capitalistic. If we want a better world, the people who hold capital have to raise the standard. For most of my life I believed real change might mean fighting fire with fire.

So here's the goal: a genuinely vegan company, built on strong morals — humanitarian and beyond — that can stand next to the Amazons and Whole Foods of the world. Not ethics police, not chasing every controversy. Just clear about what's plainly right and wrong, and big enough to push back — the way lobbyists once pushed cigarettes onto expecting mothers, or the way animal-ag money still pushes against us. Make ethical products easy to find and easy to trust. I think we could actually force change.

That ambition already has a shape. Years ago I sketched out a vegan grocery chain — born from being tired of watching vegan companies sell out the animals the second it got profitable. If I controlled one, it would never sell out, and I'd put my life's blood into making it as widespread as I possibly could.

I know how it sounds — a little delusional. But I've spent the last seven years studying computer science, betting I might make it big the way the tech moguls did — so I could actually do something in the world with resources like that. Long odds. I'm chasing it anyway.

Where I've landed

I wasn't always this measured about it. I used to be hard against intersectionality as I found my footing in unapologetic veganism, and I'll own a streak of misanthropy — I think a lot of human suffering is self-inflicted, and I hold less pity for it than I do for an animal. I've relaxed a lot since. I respect vegans who carry human causes now, and a real stretch of burnout taught me to step back from the endless online debating to protect my own head.

I still can't stand most plant-based capitalism — the greenwashing, the "vegan" products that are quietly still exploitative — and I'll always lean toward animal advocacy over the human-centered stuff. But I'm far more open than I was. Anyone trying to do anything less bad, I'm just glad to see it.

No apologism — including about myself

I don't do apologism. I have non-vegans in my life; I don't advocate for non-veganism, full stop — there's no ethical consumption of a sentient being that didn't want to die. And it's the whole cart, not just the fridge: I skip the meat aisle, the leather, and I read the label on the soap and detergent same as the food.

And when it comes to veganism itself? No half measures. Go fully vegan — no honey, no backyard eggs, no horse riding, no "but it was already roadkill." Just go. It's healthier, it's genuinely satisfying once you adjust, and the alternatives start to look gross in hindsight.

I threw out every scrap of leather I ever owned — including keepsakes from relatives who've passed. A carcass isn't a memento. If you're holding onto one, donate it to an animal shelter; stop taking comfort from a piece of a dead animal.

And I'm honest about the rest. Nine years in, I'm terrible at supplements and my meals are simple and repetitive:

• top ramen
• burgers
• fries
• vegan hotdogs
• boca burgers
• beans
• rice
• cashews
• tofu

Basically the stereotypical American diet — just vegan. I feel fine. I don't lose sleep over the nutrition lectures. And yes, I get plenty of protein. 😩